If the day comes that Facebook applies to register “book” as
a trademark, is the USPTO likely to reject its application? Perhaps Facebook is better off leaving that question open rather than documenting any USPTO denial.
Does Facebook actually even use “book” as a mark as its new user agreement implies? If it does, is “book” sufficiently arbitrary, and not just descriptive, such that it can be recognized as a protectable mark? What is truly a “book” anyway in the technology of today’s publishing? We could quickly get philosophical.
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